It should be clear to you as a landlord how important marketing is to attracting ideal tenants. You’re passing up a fantastic chance if you haven’t used virtual tours! Providing virtual tours of your rental homes to prospective tenants is a great method to show them what to expect before they ever set foot on the property. We shall expound upon the advantages of virtual tours in relation to the marketing of rental properties and explicate why each proprietor of such properties ought to capitalize on them in the subsequent paragraphs.
Virtual Tour Basics
A virtual tour, which allows prospective tenants to virtually navigate a rental property, is a computer-generated simulation of the space. Virtual tours offer an immersive and comprehensive view of each room, in contrast to photographs that display the property from a restricted vantage point. Virtual tours also provide potential tenants with the ability to estimate the size of rooms and other sections of the house and see how their furniture will fit in.
Virtual tours of rental properties are favored by a significant number of tenants, according to recent research. According to data compiled by Zumper, more than 70% of tenants said they would be open to renting an apartment without physically seeing it as long as they could view it via a three-dimensional virtual tour.
Types of Virtual Tours
Prospective tenants are afforded an immersive experience via virtual tours, which enable them to observe your rental properties from any location without physically being present. This enables them to comprehend the area and ascertain whether it fulfills their requirements prior to their visit to the property. 360-degree virtual tours, 3D virtual tours, and virtual reality tours are the three primary varieties of virtual excursions available.
1. 360-degree Virtual Tour: A 360-degree virtual tour is produced by combining multiple photos into one panoramic picture. By means of clicking and dragging, these virtual excursions provide prospective tenants with a comprehensive view of a room in a single image. For rental property proprietors who are new to the world of virtual tours, 360-degree virtual tours are an outstanding choice due to their inexpensiveness and are simple to create.
2. 3D Virtual Tour: Potential tenants can explore the property as if they were physically present via a three-dimensional (or “true”) virtual tour, which offers a more immersive experience than a 360-degree virtual tour. A rental home is photographed extensively in order to make these tours, which are then assembled using specialized software. 3D virtual tours are usually reserved for luxury rental properties due to the time and work involved in producing results that are up to par.
3. Virtual Reality Tour: Virtual reality (VR) excursions are the most innovative and captivating method of property exploration. Prospective tenants can virtually investigate every nook and cranny of the property by donning a VR headset and virtually walking through it as if they were physically present. VR tours, which were once uncommon, are now becoming more prevalent due to the increased accessibility of VR technology.
The Benefits of Using Virtual Tours
After discussing the fundamentals of virtual tours, let’s look at some advantages for marketing your rental property with them.
• Convenience. Considerable convenience is the most significant advantage of virtual tours. Prospective lessees are able to tour your rental properties from the comfort of their own residences or workplaces. This is especially helpful for renters from out-of-state or abroad who need assistance setting up a time to come and take a personal tour of the home.
• 24/7 Availability. Virtual excursions are accessible around-the-clock and every day of the week. This allows prospective occupants to schedule tours of your rental properties around their convenience, rather than having to accommodate your schedule.
• Increased Online Engagement. Also shown to boost engagement are virtual tours. Search engine optimization, or SEO, for your rental property can be enhanced with virtual tours. Incorporating a virtual tour into your property listing is an excellent method to enhance your search engine position as Google favors new and original material.
How to Optimize Your Virtual Tours
Now that you are aware of the advantages of virtual tours, the following advice will assist you in maximizing their use:
• Quality Matters. Quality is everything when it comes to virtual tours; use high-quality images and videos and avoid using blurry or low-resolution photographs. Utilize high-quality virtual tour content to increase prospective tenants’ awareness of your rental properties.
• Include a Call to Action. You should end your virtual tour with a call to action (CTA). Motivating prospective tenants to schedule a showing or contact you for additional information is an example of a CTA, which can take the form of a statement or icon. A CTA encourages potential tenants to take action and get one step closer to signing a lease.
Virtual tours enable you to give prospective tenants a sense of your rental properties without requiring them to make an in-person visit. The time is now to begin utilizing virtual tours in your rental property marketing if you haven’t already. Contact your local Real Property Management office today to learn more about incorporating virtual tours into your rental property marketing.
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