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Real Estate Data Analytics for Rental Property Owners

A Mini Model House Sitting on a Financial GraphAs a Charlotte rental property owner, you recognize that making informed decisions is important to your success. Even so, gathering accurate and up-to-date information can be complicated. In the past, real estate investing was based more on speculation and educated guesses than on actual data. If you’d rather cut the guesswork and minimize your risk, real estate data analytics is what you need. In this article, we will introduce you to the basics of real estate data analytics and show you how you can use it to make logical investment decisions that will increase your profits.

Defining Real Estate Data Analytics

Real estate data analytics collects, organizes, and analyzes rental real estate market data. This knowledge can establish trends and patterns to urge you to make informed decisions about your investment property. This analysis is typically handled by means of specialized software.

There are wide-ranging sources of data that you can make use of for your real estate data analytics. The most comprehensive source is public records, which include information on rental properties sold or listed for rent in the past. One more data source is surveys, which can offer insights into renters’ preferences. Lastly, you can likewise use data from your own rental property to track trends over time.

As you collect your data, it is crucial to organize it in a way making it easy to analyze. One way to accomplish this is to construct a spreadsheet with all relevant data points. This will enable you to sort and filter the data to find the necessary information.

Types of Real Estate Data Analytics

As soon as you have collected your data, you must analyze it to extract useful information. There are several types of analyses that are widely used in real estate data analytics:

  • Descriptive analytics: This analysis summarizes and describes your data. It can help identify trends and patterns in the rental market.
  • Inferential analytics: This sort of analysis goes one step further than descriptive analytics by making predictions based on the data. For instance, inferential analytics can be used to predict how disparities in the rental market will influence your property’s value.
  • Predictive analytics: This type of analysis uses historical data to predict future events. Predictive analytics can foresee demand for rental properties in a particular area or calculate how changes in the market will impact your business.
  • Prescriptive analytics: This sort of analysis combines predictive and inferential analytics to make predictions and recommend activities that should be taken to accomplish specific goals. For example, prescriptive analytics can recommend pricing strategies for your rental property based on market trends.

Benefits of Real Estate Data Analytics for Property Owners

Now that you understand the basics of real estate data analytics let’s look at how you can use it to improve your rental business. Here are a few ways that you can use data analytics to make better decisions about your single-family rental property:

  • Identify trends in the rental market: By analyzing data on rental prices and vacancy rates, you can identify trends in the market. This information can help you adjust your prices to maximize profits.
  • Make informed investment decisions: By using data analytics to research neighborhoods and compare properties, you can make informed decisions about where to invest your money.
  • Reduce risk: By using data analytics to assess the risks associated with different properties, you can minimize your exposure to potential losses.
  • Improve marketing efforts: By analyzing data on the preferences of renters, you can better target your marketing efforts and attract more qualified leads.
  • Increase profits: By using data analytics to make informed decisions about pricing, marketing, and investments, you can increase your profits.

Real estate data analytics is a powerful tool that can be used to improve your rental business. Additionally, by analyzing your data, you can identify areas that need improvement and make changes to improve your rental income. Finally, by using data from surveys and public records, you can gain insights into renters’ preferences and adjust your property to appeal to them. A professional Charlotte property manager will have access to all the information we’ve gone over so far, as well as the necessary expertise to assess and use the data to your benefit.

If you’re not already using real estate data analytics to inform your decisions about your rental property, now is the time to start. Take advantage of this powerful tool to set up your rental investment business for success.


Real Property Management Experts regularly gather real estate data and make assessments to give our clients the best advice available. If you’d like to join the property investors who trust us with their portfolio, contact us online or call us at 704-220-0110.

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